Consumer Brand Loyalty Declines
US consumers are significantly less loyal to their favorite brands today than they were two years ago, according to comScore ARS research. (more…)
View ArticleMobile Handsets Grow 19% in Q1
Global shipments of mobile handsets grew 19% year-over-year during Q1 2010, according to ABI Research. (more…)
View ArticleDigital Agencies Have Yet to Fully Adopt DOOH
While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium’s...
View ArticleFacebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company. (more…)
View ArticleBehind the Curve: Week Ended May 7, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleApril Chain Store Sales Spring Ahead
Chain store sales increased on a year-over-basis each week of April 2010, although the month ended with a slight week-over-week decline, according to [pdf] the Weekly Chain Store Sales Snapshot...
View ArticleSamsung Takes Mobile OEM Lead
Samsung took the US mobile subscriber market share lead among OEMs from previous leader Motorola in March 2010, according to comScore MobiLens data. (more…)
View ArticleFive Steps to Online Marketing Success
Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete. (more…)
View ArticleTop Mobile Operators – March 2010
Leading mobile mobile operators in the U.S. according to their share of usage by current mobile subscribers age 13 and older
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